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CMG launches new AI productions: Pioneering integration of AI technology with media

CGTN

 , Updated 18:21, 27-Mar-2024
China Media Group announces the launch of its latest AI productions at an event in Boao, south China's Hainan Province, March 27, 2024. /CMG
China Media Group announces the launch of its latest AI productions at an event in Boao, south China's Hainan Province, March 27, 2024. /CMG

China Media Group announces the launch of its latest AI productions at an event in Boao, south China's Hainan Province, March 27, 2024. /CMG

China Media Group (CMG), one of China's leading media outlets, has embarked on an extraordinary journey toward merging AI technology with media, marking a significant milestone in innovative content creation.

CMG announced on Wednesday the launch of its latest AI productions, ushering in a new era of creativity and technological advancement.

04:54

The highlight of the launch event was the unveiling of "Chinese Mythology," the first multilingual microdrama entirely produced by AI.

This groundbreaking series represents a revolutionary shift in content creation, with artificial intelligence handling every aspect of production, including art design, storyboards, video production, dubbing, and soundtrack. Furthermore, AI enables the overcoming of language barriers for audiences, a previously unparalleled achievement in the industry.

04:54

CMG also unveiled the first episode of the micro-drama series "AI Reads Classics," titled "Zhou Chu Eliminates Three Evils," further highlighting AI's storytelling capabilities.

The team completed the production of this episode in just five days, a remarkable accomplishment that underscores the efficiency AI brings to the process, which would typically require three to four months without AI.

02:58

CGTN also presented "The Rebirth of the Young Hero Nezha," an AI production that reinterprets ancient mythology using modern technology.

This innovative approach is demonstrated by the AI production process, with the story resulting from training a large language model to deeply understand the classic plot from "Investiture of the Gods" and using the AI-generated content (AIGC) tool to create adapted scripts.

The significance of AI in interpreting ancient myths lies in its ability to offer fresh perspectives on timeless narratives, capturing the collective dreams and aspirations of humanity.

By leveraging modern technology, AI bridges the gap between ancient wisdom and contemporary understanding, merging tradition and innovation.

This fusion of AI advancements with cultural heritage enriches our comprehension of the past and inspires new forms of expression that seamlessly blend thought, art and technology.

Despite the inherent imperfections in AI-generated content, the pursuit of excellence continues, driven by the belief in continuous improvement. This underscores the enduring truth that quality works deeply resonate with human emotions and concepts, regardless of the technological means employed.

To address the risks and challenges posed by AI in the media industry, CMG has already developed and released the first set of regulations governing the use of artificial intelligence in Chinese media.

These regulations encompass crucial principles such as compliance with laws and regulations, maintaining direction, ensuring safety and controllability, safeguarding privacy, respecting intellectual property rights and promoting collaboration.

Special emphasis is placed on ensuring the authenticity of news and accurately portraying historical events, characters and cultural nuances through AI productions.

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