CMG to launch 2024 'Coffee Together' carnival tomorrow in Shanghai

An event awash with city vibes and coffee, the 2024 "Coffee Together" carnival is going to kick off on April 2 at Shanghai International Media Port, where the Yangtze River Delta Regional Bureau and the Shanghai Central Bureau of China Media Group(CMG) is located.

Centered on the rich insights of the global coffee industry, the 2024 "Coffee Together" Carnival, hosted by CMG, will unite with partners from key coffee-producing nations. Together, they will cultivate a dynamic "coffee plus" ecosystem, extending beyond traditional boundaries to explore new horizons.

The launching ceremony will unveil the highlights of the year-round activities and a number of coffee and catering brands slated to enter the Shanghai International Media Port. The "Coffee Together" bus will also make its debut.

Additionally, an outdoor coffee market will be established on-site, providing an opportunity for the general public to immerse themselves in the coffee experience. CMG's exhibition booths featuring coffee and creative products, along with coffee floats representing countries such as Brazil, Peru, Malaysia, Mexico, and Indonesia, will showcase the distinctive coffee cultures of each nation.

The launching ceremony will be live-streamed as well to allow a wider audience to join in an online spring coffee tour of Shanghai.

Since its inaugural launch in February 2023, the "Coffee Together" carnival has hosted a series of engaging events across different districts of Shanghai. Alongside these activities, a diverse range of content and derivatives has been developed, including a captivating theme song, the iconic "Walking Coffee Cup" art installation, artists' hand-painted commemorative coffee cups, and themed emojis tailored for social media. 

This collective effort has transformed the carnival into a powerful branding intellectual property (IP) that resonates with both the vibrant spirit of Shanghai and exerts a significant international influence.