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Copyright © 2024 CGTN. 京ICP备20000184号
Disinformation report hotline: 010-85061466
People walk behind a Meta Platforms logo during a conference in Mumbai, India, September 20, 2023. /Reuters
Facebook and Instagram giant Meta on Friday said it will begin labeling AI-generated content beginning in May as it tries to reassure users and governments over the risks of deepfakes.
The social media giant will start applying "Made with AI" labels in May to AI-generated videos, images and audio posted on its platforms, expanding a policy that previously addressed only a narrow slice of doctored videos, Vice President of Content Policy Monika Bickert said in a blog post.
Bickert said Meta would also apply separate and more prominent labels to digitally altered media that poses a "particularly high risk of materially deceiving the public on a matter of importance," regardless of whether the content was created using AI or other tools.
The new approach will shift the company's treatment of manipulated content. It will move from one focused on removing a limited set of posts toward one that keeps the content up while providing viewers with information about how it was made.
Meta previously announced a scheme to detect images made using other companies' generative AI tools using invisible markers built into the files, but did not give a start date at the time.
A company spokesperson told Reuters the new labeling approach would apply to content posted on Meta's Facebook, Instagram and Threads services. Its other services, including WhatsApp and Quest virtual reality headsets, are covered by different rules.
Meta will begin applying the more prominent "high-risk" labels immediately, the spokesperson said.
(With input from agencies)