China's inaugural major international exhibition of 2024, the fourth China International Consumer Products Expo (CICPE), is set to commence on Saturday in Hainan Province. Anticipated to be the largest boutique exhibition in the Asia-Pacific region, it will welcome over 4,000 brands from 71 countries and regions.

Spanning a vast indoor exhibition area of 128,000 square meters, alongside spaces on ships and docks, the Expo will showcase an extensive array of brands from diverse corners of the globe. This impressive participation is facilitated by Hainan's visa-free entry policy for citizens from 59 countries.

With expectations of hosting more than 55,000 buyers and industry professionals, the Expo promises to be a bustling hub of commerce and networking opportunities.

Showcasing Hainan's progress

Vice Minister of Commerce Sheng Qiuping highlighted the Expo's significance in showcasing the substantial achievements of the six-year endeavor to construct the Hainan Free Trade Port. The region's offshore duty-free sector, encompassing over 500,000 square meters and boasting more than 1,500 brands offering around 150,000 product varieties, has recorded cumulative sales surpassing 180 billion yuan ($25 billion) during this period.