Chinese tourists spent more per trip on holidays for the first time since 2019, with domestic travel and spending during the Qingming Festival rising over 10 percent from pre-pandemic levels. More tourists are also going overseas following a string of mutual visa-free access agreements with China. What does this travel rush mean for the retail industry? What opportunities does the nation's premium duty-free travel island, Hainan, present for global consumer brands? And for those seeking to enter China the first time, what consumption trends and investment incentives are affecting their strategies? Join us in a live discussion at the 4th China International Consumer Products Expo to find out.