In recent years, the consumption of goods with traditional Chinese elements has continued to rise in the Chinese market, becoming a new consumption growth factor. Various products have emerged, incorporating traditional cultural elements and modern styles, driving a new wave of consumption. The phenomenon demonstrates the pulse of China's strong economy and the Chinese people's growing cultural confidence. CGTN's Zhou Yixin went to Hangzhou, Zhejiang Province to explore the impact of the new Chinese style on the fashion industry.