Artificial intelligence is reshaping industries worldwide, and China is at the forefront of this technological revolution. The use of AI has been a hot topic at the China International Consumer Products Expo, where brands are exploring the potential of AI in their content strategies.

AI can decipher consumer trends and behaviors, offering nuanced data to create tailored content, drive audience traffic, and ultimately, increase sales. In China, there is no shortage of data to make AI smarter, but analysts say the challenge lies in harnessing high-quality data – and using it in an ethical way. During this wave of computer-generated ideas, it's also important to remember the essence of human creativity.