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Beauty at your fingertips: Press-on nails made in China go global

CGTN

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /IC
The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /IC

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /IC

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. Press-on nails, with their convenience and flexibility, are especially favored.

Press-on nails are gaining in popularity around the world. /CFP
Press-on nails are gaining in popularity around the world. /CFP

Press-on nails are gaining in popularity around the world. /CFP

At Yiwu International Trade City in east China's Zhejiang Province, the world's largest small commodities market according to the World Bank, vendors selling nail art products are seeing a continuous influx of orders, especially for peel-and-stick wearable nails, which are in high demand.

Press-on nails are gaining in popularity around the world. /IC
Press-on nails are gaining in popularity around the world. /IC

Press-on nails are gaining in popularity around the world. /IC

The fake nails, with their vibrant assortment of hues and patterns, are easy to wear and remove, and are both cost- and time-efficient compared to traditional nail art. Their reusability and potential for DIY customization have also endeared them to many consumers.

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /CFP
The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /CFP

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /CFP

Numerous press-on nail wraps are selling to different continents across the world, prompting relentless innovations to meet the soaring demand. One vendor at the Yiwu Market said they introduce 10 to 15 new products every day to attract new customers.

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /CFP
The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /CFP

The nail beauty sector has emerged as a flourishing and inventive segment within the beauty industry in recent years. /CFP

Online selling has witnessed a boom, too. Statistics in March showed that sales of press-on nails on the e-commerce platform Tmall had surged by 200 percent compared to the same period last year. Associated accessories, such as nail polish removers and adhesive gels, have also experienced rapid growth in sales.

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