"New Chinese style" has been trending over the past two years. It refers to the fusion of traditional culture and modern elements. In recent years, beauty, clothing, catering, home furnishing and other lifestyle products have been heavily influenced by the "new Chinese style" and Chinese people are passionate about it. In the beauty industry, the rise of new Chinese makeup styles represents consumers' return to Chinese aesthetics. In 2023, the market share of domestic beauty products surpassed that of foreign cosmetics brands for the first time, proving the strength of home-made brands.