China's May Day holiday to see surge in travel to smaller cities

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Visitors enjoy the water show "Night Painting Langya" on a cruise ship in Linyi, Shandong Province, China, April 17, 2024. /CFP

As the May Day holiday approaches in China, latest data from online travel platforms indicate a shift in travel trends towards smaller cities, according to Beijing Business Today.

Away from the traditionally popular large cities, a growing number of smaller towns are attracting young tourists during the five-day Labor Day holiday period this year.

Ctrip's "2024 'May Day' Travel Trend Insight Report" highlights the cities of Tianshui, Xuzhou and Zibo, as the top locales for increased hotel bookings during the holiday.

Specifically, fourth-tier cities and below, particularly those at the county level, have shown notable growth, contributing new increments to the travel sector.

Ctrip reported a 140 percent year-over-year increase in travel bookings for these smaller cities during the May Day holiday, outperforming the national average and significantly surpassing the growth in first- and second-tier cities.

In the county-level markets, hotel bookings have surged by 68 percent year over year, while scenic area ticket bookings have jumped by 151 percent.