IOC: AI-driven tech to provide innovative on-site experiences at Paris 2024

The International Olympic Committee (IOC) announced Monday that the Paris 2024 Olympic and Paralympic Games will provide immersive and interactive on-site experiences with the help of AI-driven technologies.

"The Olympic and Paralympic Games are the world's biggest showcase for the best athletes to push the boundaries of possibility and do things we never thought possible," said Sarah Vickers, leader of Intel's Olympic and Paralympic Games Office.

"This summer, Intel will accelerate its mission of bringing 'AI Everywhere' using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world."

Ilario Corna, IOC's chief information technology officer, said in an IOC statement, "Our partnership with Intel has propelled us into a realm where emerging technologies, powered by artificial intelligence, are reshaping the world of sport for spectators, athletes, IOC staff and Partners."

"Through their AI-powered solutions, Intel has enabled us to deploy AI faster than ever before. Together, in Paris, our collaboration will create an Olympic experience like never before, embodying our shared commitment to building a better world through sport," the statement added.

The IOC officials said AI could be used to help identify promising athletes, personalize training methods and make the games fairer by improving judging.

"Today we are making another step to ensure the uniqueness of the Olympic Games and the relevance of sport. To do this, we have to be leaders of change," IOC President Thomas Bach said recently at a press event in the velodrome at the Olympic Park in London.

"We are determined to exploit the vast potential of AI in a responsible way," Bach said.

The audience will be able to enjoy an 8K livestream broadcast for the first time at the Olympic Games in Paris this summer.

The AI technology also transforms video footage of artifacts in the Olympic collections into 3D digital models, aiming to preserve the legacy of the Olympic Games.

The IOC's AI plans also include using the technology to protect athletes from online harassment and to help broadcasters improve the viewing experience for people watching from home.

(With input from agencies)

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