On April 30, the China Media Group (CMG) unveiled its micro-dramas cooperation plan named "China in micro-dramas" during a grand ceremony. The event was attended by guests including Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and CMG president; Zhang Xueqiao, deputy procurator-general of the Supreme People's Procuratorate (SPP); Niu Yibing, deputy head of the Office of the Central Cyberspace Affairs Commission; Dong Xin, deputy head of the National Radio and Television Administration; and Zheng Hongfan, a member of the Standing Committee of the Inner Mongolia Autonomous Regional CPC Committee.
On April 30, China Media Group (CMG) unveiled its micro-dramas cooperation plan named "China in micro-dramas" during a grand ceremony. /CMG
At the ceremony, Peng Jianming, a member of the CMG editorial board and general manager of the general manager's office, delivered a speech. He highlighted the burgeoning vitality of micro-dramas as an emerging cultural industry form amid the rapid development of the internet. As a national mainstream media outlet, CMG is seizing the opportunity for micro-drama development and actively exploring new paths in this field through new media and new platforms. CMG's flagship new media platform, Yangshipin, has taken the lead in launching the micro-dramas "Chinese Mythology" and "AI Reads the Classics." CMG invites all parties to work together to inject new vitality into the micro-drama industry with a new ecosystem, witnessing a vibrant and dynamic China through micro-dramas.
Peng Jianming, a member of the CMG editorial board and general manager of the general manager's office, delivers a speech during a grand ceremony unveiling CMG's micro-dramas cooperation plan named "China in micro-dramas," April 30, 2024. /CMG
The cooperation plan introduces and promotes the innovative "micro-drama+" model under four themes: "industry investment," "new quality communication," "traditional culture" and "hundred cities, hundred dramas." By bringing together key stakeholders from government departments, ministries and commissions, local governments, broadcasting platforms, production companies, industry funds and other entities, the plan aims to establish a brand-new ecosystem for the micro-drama industry. Through this collaborative effort, CMG and its partners will showcase China's development and progress through the lens of micro-dramas.
(Cover image via CMG)