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BYD's premium NEV brand Denza poised to accelerate global rollout

02:36

CGTN caught up with the general manager of Denza at the Beijing Auto Show to discuss the company's global ambitions. Zhao Changjiang told CGTN that Denza's luxury flagship sedan model has made its official debut in Beijing, marking the global launch of the flagship GT sedan. The brand is leveraging core technologies in new energy to penetrate global markets, to establish brand and pricing power. Denza will achieve deeper global reach this year, with new car launches and deliveries in the Asia-Pacific, Europe and America. This marks Denza's first year of going global, following product showcases in the Asia-Pacific region, including Thailand and Japan, as well as campaigns at the Munich Auto Show in Europe last year.

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