China solidified its position as the world's largest automobile seller, with a groundbreaking achievement as the top car exporter last year. This impressive feat was largely propelled by the booming EV industry.

With approximately 150 new EV models launched in China last year, fierce competition coupled with a rising production volume from Chinese automakers, has intensified pressure on traditional OEM giants. This week, BizTalk speaks with Oliver Blume and Chris Brownridge, captains of Volkswagen Group and Rolls-Royce Motor Cars, respectively, to uncover their strategies for not only surviving but thriving amidst this intense competition in China's dynamic auto market.