Fourteen people were killed and 74 others injured after a billboard collapsed during a fierce storm in India's financial capital of Mumbai, local media reported on Tuesday.

Reports said many people are still feared under the 100-foot tall billboard that collapsed on a petrol pump at the Cheddanagar Junction, trapping vehicles and people.

Authorities have rushed a team of India's National Disaster Response Force (NDRF) to the spot to carry out rescue operations.

Officials said rescuers have brought in cranes and gas cutters to cut the iron scaffolding and bring out the holed-up people.

Several incidents of uprooting of trees and billboards resulting in injuring people have been reported from across the city. These incidents coupled with waterlogging due to rains have resulted in disruption of traffic.

(With input from Xinhua)