'New Chinese style' a growing trend in tourism

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Women wearing ancient costumes stroll around an immersive ancient-style park in Huzhou, Zhejiang Province on March 30, 2024. /CFP

Exploring cultural relics in museums to experience the historical heritage, strolling through ancient towns to admire traditional architecture, or immersing yourself in intangible cultural heritage markets to learn about traditional crafts... these are just some of the tourism models that have gained popularity in China in recent years.

A visitor experiences traditional fan-making at an interactive intangible cultural heritage market in Beijing on June 8, 2024. /CFP

Dubbed the "new Chinese style tourism," this form of travel, which blends traditional Chinese elements with modern aesthetics and technology to showcase the charm of local people and customs, offers a unique experience that resonates with tourists.

A performance featuring a traditional water wedding is staged at Shaoxing Rice Wine Town in Zhejiang Province on February 11, 2024. /CFP

This trend becomes even more apparent during traditional holidays, when the festive atmosphere ignites people's desire to explore China's unique culture and folk customs.

Visitors watch an intangible cultural heritage performance at Zhenyuan Ancient Town in Guizhou Province on June 10, 2024. /CFP

Analysts suggest that this dynamic fusion of tradition and modernity not only promotes the innovative development of traditional Chinese culture, but also stimulates new consumption growth points that contribute to the country's economic development.