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China's 618 shopping spree offers the best of both worlds

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China's 618 shopping spree has become a pivotal event in the country's retail calendar. Held annually from June 1 to June 18, this year's event started early on May 20, offering a unique blend of extensive discounts and promotions that benefit both brands and consumers. It serves as a prime opportunity for brands to boost sales and enhance visibility while providing consumers with unmatched savings and shopping experiences.

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