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Chinese e-commerce companies move away from branding sales stars


June is a time for discounts when it comes to China's e-commerce sales. Chinese consumers are embracing a new habit of placing orders while watching livestream shows. Many companies in the industry are shifting their focus from branding stars to producing quality goods.

(This story is produced by journalism students from Communication University of China: Wang Jiahong, Xu Shaohang, Wu Zhuoran, Ma Yunzhe, Zheng Lintong, Shi Keyi, and Ge Xuan.)

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