The National Cultural Heritage Administration has collaborated with Chinese tech company Tencent on an initiative called "Tanyuan Initiative 2024," a step to find potential digital solutions for protection and inheritance in the culture sector. Our reporter Xu Hua has more.

Come and meet "Shuduidui," the digital IP image of Sanxingdui, an archaeological site in southwest China that dates back 5,000 years. A world 5,000 years ago may be difficult to visualize, but that's not a problem today.

XU HUA Shenzhen "Wow, This is fun. With the support of technology, I can talk, interact and dance with this digital cartoon figure representing Sanxingdui, which makes the history, knowledge and emotions carried by cultural relics, transcend time and space."

The digital image "Shuduidui" is one of the five projects under an initiative jointly arranged by UNESCO and Tencent in 2023 to promote scientific and technical innovation in cultural heritage.

The other four are structural and safety scanning of the Yungang Grottoes, a digital figure for the Zhangye Giant Buddha Temple, a three-dimension image for bronze animal heads in the Old Summer Palace, and a poetry model for tourists in the ancient city of Xi'an.

A new initiative was launched on Friday for 2024.

LUO JING National Cultural Heritage Administration "Today, the Tanyuan initiative 2024 is officially launched. We need to strengthen the innovation of the scenarios, the technology, and institutional mechanisms to further promote the protection and utilization of cultural relics."

SHU ZHAN Head of Digital Technology and Culture Lab Tencent Sustainable Social Value Organization "In the past two or three years, more than 500 companies, education institutes and organizations registered for the Tanyuan Initiative. We hope to make more ideas into results to lead development of this industry in the future."

Many in the industry are calling for more efforts to make cultural relics in Hong Kong and Macao go digital.

YANG JINGLEI General Director, Shenzhen-HK Collaborative Innovation Research Institute, Hong Kong University of Science and Technology "I think there is a lot of opportunity for, like the university in Hong Kong and in the Macao. For example like my university, HKUST, our big data and AI is ranked in the world top ten. So how to revisit this kind of the historical scenes and also these historical locations. So we can do a lot of work."

Yang notes that with rapid technological development, it is critically important to find better ways to present Chinese history and culture to the world. Xu Hua, CGTN, Shenzhen.