Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

China's undiscovered gems: How a village cafe turns into hot spot for tourists

Global Stringer

04:33

Dutch vlogger Thomas visits villages in east China's Zhejiang Province to experience rural cafes and find out how they can help to revitalize the region. Here, he learns that coffee shops are often located next to small rivers, along a country road or next to the rice fields. The scene resonates with many people seeking a calm and poetic escape. The coffee business not only builds the countryside, but also gentrifies the village. "We usually sell 100 cups of coffee per day, and most consumers come from the surrounding areas," a shop owner says. Thomas explains that Zhejiang's village cafes are a perfect example of developing the countryside and maintaining its characteristics. They're actually a testament of rural development and transformation, representing new opportunities and the cultural development of China's beautiful countryside.

Search Trends