Coming from a long line of bamboo weavers, He Hongliang naturally feels an immense sense of responsibility when it comes to the family art form. Perhaps this is one reason why he's undertaken to introduce the art form to a wider audience. For him the key to this campaign of popularization centers on melding practicality with art. With that in mind, He has started incorporating traditional techniques and elements such as Fanhuang bamboo carving and interlocking swastika patterns, once the exclusive preserve of artworks commissioned for royal palaces, into everyday items. What's more, in order to appeal to a more youthful and diverse consumer base in the market, He Hongliang has been exploring how Dongyang bamboo weaving can keep up with fashion and market trends. His efforts inject new vitality into this traditional craft.