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Copyright © 2024 CGTN. 京ICP备20000184号
Disinformation report hotline: 010-85061466
China Media Group and Spain's Grup Mediapro signed a memorandum of cooperation in Barcelona on Saturday, agreeing to cooperate in media resource sharing, program production, and new technology innovation and application.
Representatives of China Media Group and Spain's Grup Mediapro hold talks in Barcelona, Spain, July 27, 2024. /CMG
During a signing ceremony, CMG President Shen Haixiong spoke highly of Grup Mediapro's experience and achievements in sports broadcasting, as the 2024 Summer Olympic Games is currently underway in Paris, France.
China Media Group President Shen Haixiong (Left) and Grup Mediapro President and CEO Tatxo Benet shake hands during the signing ceremony for a memorandum of cooperation, Barcelona, Spain, July 27, 2024. /CMG
Grup Mediapro President and CEO Tatxo Benet said the fact that CMG will provide 8K international common signal production for the Paris Olympic Games' track and field competitions and closing ceremony shows CMG's strength in sports broadcasting. He added that he expects both sides to work together to deepen cultural and people-to-people exchanges between China and Spain.
Founded in 1994, the Barcelona-based Grup Mediapro is one of the most influential media groups in Europe.
Its business covers five continents, and includes sports event broadcasting, television and film production, media consulting and content distribution.
Earlier this year, Grup Mediapro teamed up with Microsoft to launch an AI and synthetic media library, the first of its kind in Europe.