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How a fourth-tier city supermarket became a social media sensation

03:02

Explore my experience at Pang Dong Lai, a supermarket in a fourth-tier city in central China that now attracts shoppers from across the country, including cosmopolitan Shanghai. Here, buying silver jewelry, tea, beer and certain types of dessert often requires appointments or online reservations. Even buying golden jewelry involves long waiting hours. Let's investigate the magic of this supermarket and figure out how the local marvel stimulates consumer enthusiasm and spending.

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