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From daily lives to the spotlight: The rise of micro-dramas in China

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Micro-dramas attract viewers with their engaging, bite-sized stories. One of the major features of micro-dramas is that they tell stories about ordinary people. This makes it easier for viewers to relate to the characters. Through the internet, these stories are targeted at specific audiences, achieving precise delivery. Micro-dramas are made with a short filming cycle, usually within a week, and involve relatively low production costs.

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