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The rise of Pangdonglai and the evolution of China's retail market

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Recently, the story of Pangdonglai, a local Chinese supermarket chain captivating consumers across the country, has garnered widespread attention. It operates only 13 stores, all in central China's Henan Province. Starting this year, Pangdonglai has helped refurbish larger supermarket chains like the Yonghui Supermarket, which operates over 900 stores nationwide. The refurbishment has significantly increased the sales of those stores. This report explores how Pangdonglai's business model meets the evolving demands of Chinese consumers.

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