A more granular generation of consumers. That's one of the key consumer trends in China mentioned in consulting firm McKinsey's latest China Consumer Report. Daniel Zipser, senior partner at McKinsey & Company joined CGTN's Guan Xin, unraveling the 2024 China Consumer Report's insights into the significant shift towards service and experience spending, delving further into the industries poised for growth, the strategic adjustments needed for Chinese businesses, and the emerging trends shaping consumer expectations in the new era of service consumption.