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China-chic mooncakes roll out of Jinhua ovens

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A jade rabbit decoration adorns a mooncake in Jinhua, east China's Zhejiang Province on September 3, 2024. /IC
A jade rabbit decoration adorns a mooncake in Jinhua, east China's Zhejiang Province on September 3, 2024. /IC

A jade rabbit decoration adorns a mooncake in Jinhua, east China's Zhejiang Province on September 3, 2024. /IC

Jade rabbit and lotus flower decorations adorn these mooncakes in the Wucheng District of Jinhua, Zhejiang Province. With Mid-Autumn Festival approaching, these "China-chic" mooncakes are being meticulously prepared at a bakery in the east China city.

China chic, or guochao, is a trend among young customers that favors products that feature traditional Chinese elements.

Mooncakes like these offer people the chance to enjoy the charm of the China-chic trend while delighting in a holiday treat.

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