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Live e-commerce: Unveiling the new trend in online shopping

18:00

"Discovering China" Season 2 officially premiered on August 12. This episode explores live-streaming e-commerce, a rapidly evolving model in China. With advancements in digital technology, live-streaming e-commerce has created a comprehensive economic ecosystem, offering benefits such as enhanced online shopping experiences and the digital transformation of supply chains. In this episode, our three guests participated in a live competition format at X27 PARK, experiencing the entire live-streaming sales process firsthand.

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