Over the past few years, digital technologies have brought major changes to the fashion industry, being used to enhance marketing strategies, brand images, and attract new audiences. China's long-established fashion brands are evolving to secure a more competitive position. The fashion industry is evolving rapidly. Embracing emerging technologies such as 3D design and generative AI has changed the industry, driving substantial brand value and recognition. Topnew stands out as the first of the long-established brands to make this bold shift. While the transition presents challenges, its forward-thinking strategy to embrace the digital era sets a powerful example for others to follow.