At this year's 2024 China International Fair for Trade in Services in Beijing, the guest country of honor, France, is attracting visitors to its national pavilion. France has again impressed visitors with a creatively designed pavilion and entrance which blends elegance with a dose of French cultural elements. It also showcases a wide range of French brands in healthcare, cosmetics, manufacturing, arts and culture. Many French labels are seizing the opportunity to reach a broader audience, while showing confidence in China's trade and services market. CGTN's Bi Ran along with the French diplomat explored the venue together.