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Influencer-driven livestreams boost Xinjiang tourism and economy

06:35

A new trend has emerged in China, with more travel destinations partnering with influencers to host live-streaming events that combine culture and tourism promotion with e-commerce. CGTN reporter Wang Qianhui explores the potential of culture-and-tourism-driven live e-commerce, and how it has empowered the country's rural vitalization and modernization drives.

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