China's National Day holiday, or Golden Week, is not just a celebration; it's a force shaping the economy. Chief researcher at D&C Thinktank Li Yong pinpoints three defining trends – differentiation, diversification, and individualization – highlighting the tailored strategies across regions. Meanwhile, Einar Tangen, senior fellow at Taihe Institute, reveals how local businesses are flourishing, noting that "lines once exclusive to McDonald's now stretch across vibrant little towns and even in Beijing everywhere."