Fengtai District in southern Beijing has a rich history of horticulture that stretches back 800 years. Today, it leads the industry's digital upgrade, home to one of China's most important flower distribution centers and a fresh flower auction house. A digital platform uses big data to create a one-stop service for flower trading, horticulture research, and consumption, helping to increase growers' profits and even inform government policies. By 2035, China's annual flower sales are expected to reach 700 billion yuan (about $100 billion), more than doubling the current figures. Analysts point to higher disposable incomes and a growing desire for a greener, more beautiful lifes