Russian media outlets on Tuesday started airing the Russian language edition of the third season of the video series "The Classic Quotes by Xi Jinping".

The broadcasts come as the Chinese president arrived in the Russian city of Kazan for the 16th BRICS Summit.

The Russian presidential office highlighted the significance of this program in a congratulatory letter, noting that it has been a major cultural exchange initiative produced by China Media Group and has been broadcast in Russia since 2019. It has since become a tradition among leading Russian media outlets.

This year marks the 75th anniversary of diplomatic relations between Russia and China. The congratulatory letter emphasized that with China-Russia ties at an all-time high, the broadcast plays a crucial role in promoting friendship between the two nations.

Shen Haixiong, Vice Minister of the Publicity Department of the Communist Party of China Central Committee and President of China Media Group, joined several prominent Russian media figures: Oleg Dobrodeev, General Director of the All-Russian State Television and Radio Broadcasting Company; Margarita Simonyan, Editor-in-Chief of Russia Today, Pavel Negoitsa, General Director of Rossiyskaya Gazeta, Vasily Pushkov, Director of International Cooperation at Sputnik and Lenar Safin, Rector of Kazan Federal University, to deliver speeches and launch the program together. Chinese Ambassador to Russia, Zhang Hanhui, also spoke via video.

In his remarks, Shen emphasized the importance of cultural exchanges in fostering mutual understanding and attraction. He noted that the program vividly showcases President Xi's rich cultural background and deep commitment to the people, illuminating the unique spirit of the Chinese civilization and its global values.

Shen expressed hope that the program would help audiences better understand Xi's governance wisdom, Chinese culture, and the essence of Chinese modernization, while pledging continued efforts to deepen China-Russia friendship and cooperation.