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Copyright © 2024 CGTN. 京ICP备20000184号
Disinformation report hotline: 010-85061466
SITEMAP
Copyright © 2024 CGTN. 京ICP备20000184号
Disinformation report hotline: 010-85061466
China's rise in the global tennis arena is turning heads internationally. In recent years, Chinese athletes have been making their mark on the courts, competing at the highest levels. The Chinese tennis market is also expected to grow rapidly. CGTN takes a closer look at the tennis boom in China and how it’s poised to impact one of the biggest tournaments of the year – the Australian Open. Interest in the AO and tennis participation in general is expanding across China, with retailers and sponsors also getting involved. Riding the Chinese e-commerce wave, the AO has launched its own online retail store to offer tennis-inspired products to fans. With the growth of both players and fans, the global tennis landscape is set to evolve, with China playing a key role in the sport's future.