Each presidential election sees the Republican and Democratic nominees busy touting their campaign promises. Most of their promises, or proposals, focus on economic issues, such as tax cuts and job creation. To win more votes, they often make tempting promises, turning the election process into a mass marketing campaign. Only those who package themselves most alluringly will attract voters.

Talk is cheap. The generous promises made so recklessly are often difficult to keep. A look back at over 200 years of U.S. presidential elections shows that making grand promises to voters has become a tradition. These promises, lacking in specifics, appeal to voters' emotions and help secure votes. In short, emotional appeal often outweighs the practicality of the proposals. Keeping the focus on emotional appeal rather than the practicality of the proposals has turned the U.S. presidential elections into a game of "pie in the sky." This essentially reflects "campaign economics," where voters' sentiments are prioritized over real economic issues. Unfortunately, the voters end up paying the price, becoming the victims of this political game.

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