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WTA vice chair on how Europe is welcoming back Chinese travelers

02:47

Europe is one of the most popular long-haul destinations for Chinese travelers. With global tourism booming, the number of Chinese visitors to Europe is expected to recover to pre-pandemic levels by 2025. We spoke with Eduardo Santander, vice chair of the World Tourism Alliance (WTA), to gather his insights on new initiatives and policies shaping the way Chinese travelers experience Europe.

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