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Beiersdorf CEO: CIIE opens doors to innovation and success

Updated 23:02, 08-Nov-2024
03:43

Beiersdorf, NIVEA's parent company, has been showcasing its latest products and technologies at this year's China International Import Expo (CIIE). The German skin care company's CEO Vincent Warnery believes the event serves as a gateway for foreign brands to access China's rapidly evolving and high-demand market. In an interview with CGTN reporter Wang Tianyu, Warnery discussed Beiersdorf's commitment to innovation in China, where the company has seen steady growth.

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