Green and sustainable development is one of the most important themes at this year’s China International Import Expo. The 7th CIIE is also providing a platform for companies to showcase their latest practices in environmental protection technologies and products. CGTN anchor Michael Wang spoke to Pontus Erntell, CEO, President, and Chief Sustainability Officer of IKEA China, who shared his insights on the rising demand of sustainable products and services within the Chinese market, and the influence of China’s green policies on businesses like IKEA.