Milano-Cortina 2026 unveils official branding, pictograms ahead of Winter Olympics

The organizers of the Milano-Cortina 2026 Winter Olympic and Paralympic Games have unveiled the official branding and pictograms at a vibrant event in Milan.

With just 15 months to go until the opening ceremony, the newly revealed "Look of the Games" showcases a distinctive color scheme and imagery that will provide a stunning backdrop for the upcoming festivities. This creative vision is rooted in the theme of the "human gesture," aiming to celebrate Italian talent, movement, and artistry. According to the organizers, these visual elements are integral to the identity of the Games, designed to foster a unique atmosphere for both athletes and spectators alike.

Meanwhile, preparations continue at a rapid pace with construction of the Olympic Village in full swing, as the Games are set to begin on February 6, 2026.