Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

Overseas brands reach Chinese consumers through digital apps

02:26

More overseas brands from a variety of industries have tapped into digital apps such as the Xiaohongshu, or Little Red Book, to attract Chinese consumers and provide them with greater services, even though they don't necessarily operate in China. 

Search Trends