2024.12.04 13:58 GMT+8

Trendy cultural products spark growing museum tours, consumption

Updated 2024.12.04 13:58 GMT+8
CGTN

The National Museum of China is making headlines for its creative cultural products this year. One item, inspired by the crown of a Ming Dynasty empress from around 500 years ago, has recently gone viral. CGTN's Sun Tianyuan takes a closer look at the story behind the museum's best-selling product in two decades, and how it reflects the growing global fascination with Chinese culture.

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