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Danish entrepreneur Simon Lichtenberg has been deeply engaged in China's manufacturing sector for over 30 years. Owning a global furniture brand, he was among the few Danes to do business in Shanghai in the early 1990s and witnessed China's transformation first-hand. Now the entrepreneur is embarking on a new chapter by launching his global concept store in China. But how does he navigate his business during the challenge of a slowdown in global consumption? And what does China's commitment to "high-quality opening up" mean for international entrepreneurs?