Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

E-commerce Boosts Rural Farming – The Journey of a Young Entrepreneur

03:22

When Wang Jianwen turned his back on city life to return to his rural hometown, he decided that using modern technology to rejuvenate the countryside would encourage more young people to follow suit. He set about creating a direct-to-consumer sales model that integrated vegetable production and e-commerce. With enhanced logistics networks helping to resolve the issue of unsold produce, the system has radically improved market efficiency and significantly increased farmers' incomes. 

Search Trends