2024.12.20 17:25 GMT+8

"Guochao" boom: China's Gen Z embraces traditional Chinese style

Updated 2024.12.20 17:25 GMT+8
CGTN

From modernized Hanfu to ginseng toothpaste, a wave of "Guochao" is sweeping across China. This booming trend sees young consumers embracing their cultural heritage through fashion, beauty, food and more. But wait, what is "Guochao?" Check out the video for more!

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