Cultural and creative products for Asian Winter Games boost industry

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This photo taken on January 1, 2025, in Harbin, Heilongjiang Province features a figurine of the 2025 Asian Winter Games mascot Nini. /CFP

This photo taken on January 1, 2025, in Harbin, Heilongjiang Province shows an array of cultural and creative merchandise to celebrate the 2025 Asian Winter Games. /CFP

This photo taken on January 1, 2025, in Harbin, Heilongjiang Province shows an array of cultural and creative merchandise to celebrate the 2025 Asian Winter Games. /IC

A dazzling array of cultural and creative merchandise is on offer for the upcoming Asian Winter Games. The product lineup includes a variety of items such as magnets, pins, T-shirts, and other keepsakes, allowing visitors and sports enthusiasts to take a piece of the Asian Winter Games home with them. Among the highlights are the official mascots, Binbin and Nini, a charming pair of Siberian tigers. These mascots are brought to life through various designs, each showcasing them in winter sports activities such as skiing, skating, and snowboarding.

This photo taken on October 31, 2024, in Harbin, Heilongjiang Province shows metallic refrigerator magnets designed for the 2025 Asian Winter Games. /CFP

This photo taken on January 1, 2025, in Harbin, Heilongjiang Province shows figurines of the 2025 Asian Winter Games mascots. /CFP

This photo taken on October 31, 2024, in Harbin, Heilongjiang Province shows a selection of shirts designed for the 2025 Asian Winter Games. /CFP

Harbin's initiative to integrate its regional culture with the international appeal of the Asian Winter Games demonstrates how cultural creativity can drive economic growth. Through promoting the city's rich heritage while fostering innovation in its cultural industries, Harbin has become a vibrant hub for winter sports and cultural tourism.