The 2025 Beijing Book Fair, which runs from January 9 to 11, has showcased some groundbreaking trends in traditional Chinese culture publications.
These trends have been primarily found among museum and archaeology-related books, which are now enjoying a surge in popularity in China and have surprised readers with innovations.
A poster promoting a set of books about the culture inside The Palace Museum is seen at a booth at the 2025 Beijing Book Fair on January 11. /CGTN
The culture-themed books being promoted by exhibitors included one on the 12 Chinese zodiac animals in a museum and another on 40 years of evolution at the Palace Museum through a photographer's lens.
One of the standout features for these books is the application of technologies like augmented reality and virtual reality. Readers can scan artifact images in the museum-related books to view 3D models on their mobile phones and even simulate excavation sites, gaining deeper insights into key moments of archaeological discovery. These innovations are widely believed to have revolutionized reading experiences.
Copies of Four Great Classic Novels featuring story characters printed along the book edges are seen at the 2025 Beijing Book Fair on January 11. /CGTN
Simultaneously, traditional culture books have also showcased their global potential.
Publishers in China are actively expanding their international outreach in promoting traditional culture books. For example, the Jiangxi Universities and Colleges Press unveiled its bilingual editions of China's Four Great Classic Novels, having international copyright deals signed during the fair, thus evolving the relevance of traditional Chinese culture in a global context.
Online experiences of Chinese festivals and shared readings of Chinese illustrated classics were also arranged for young readers around the world, further propelling Chinese culture onto the global stage while building bridges of understanding.
A stall of the Beijing Daily Publishing House is seen exhibiting traditional Chinese culture books for sale at the 2025 Beijing Book Fair on January 11. /CGTN
Additionally, a series of interactive events involving parents, children and authors took place over the three-day fair, creating a lively and engaging atmosphere. These activities sparked heightened enthusiasm among young readers for books on traditional Chinese culture.
The 2025 Beijing Book Fair is reportedly displaying over 400,000 titles across 50,000 square meters at the China International Exhibition Center in Chaoyang District.
The three-day 2025 Beijing Book Fair hosts its last day on January 11. /CGTN