CMG launches reporting team for 2025 Asian Winter Games, aiming for cutting-edge coverage

As anticipation builds for the 2025 Harbin Asian Winter Games, which will get underway on February 7th in the capital of Heilongjiang Province, the China Media Group has launched its reporting team for the continental competition.

At the launch ceremony, CMG President Shen Haixiong delivered a keynote address, highlighting the significance of this event as a platform to showcase the China Media Group's broadcasting capabilities and technological advancements. He stressed the importance of adhering to international broadcasting standards, while aiming to shape new trends in sports media in the mobile internet era.

Shen reiterated the goal of enhancing the global recognition of the "CMG Productions" brand, while seizing the opportunity to deepen international communications during this major sporting event.

With more than 1,100 personnel deployed, the China Media Group, as the exclusive broadcaster, is set to collaborate with its various platforms and channels, including CCTV-5, as it hopes to provide an engaging portrayal of the Asian Winter Games.

CMG's A5 broadcasting vehicles have already arrived in Harbin, where the team is busy setting up systems to ensure full 4K quality coverage, alongside the integration of cutting-edge 8K technology for key sports like short track speed skating and figure skating.