Chart of the day: Winter's arrival fuels the growth of China's snow and ice industry

As the cold season sets in, China's winter sports economy soars. During the 2024-2025 winter season, the number of visitors engaging in ice and snow leisure tourism in China is projected to reach 520 million, with tourism revenue anticipated to surpass 630 billion yuan (about $86 billion), according to China's Ice and Snow Tourism Development Report (2025) published on January 5 by the China Tourism Academy.

China has also aimed to boost its ice and snow economy as a new growth sector, targeting an economic scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, according to guidelines issued by the General Office of the State Council in November 2024.

Data editor: Chen Rong

Infographic designer: Yu Peng