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Ancient inspirations shine in CMG's Year of the Snake mascot

CGTN

A poster features the official mascot (center) and logo (top-right corner) of China Media Group’s Spring Festival Gala. /CMG
A poster features the official mascot (center) and logo (top-right corner) of China Media Group’s Spring Festival Gala. /CMG

A poster features the official mascot (center) and logo (top-right corner) of China Media Group’s Spring Festival Gala. /CMG

Around the world, Chinese communities are ushering in the Year of the Snake on January 29. For its latest Spring Festival Gala, China Media Group (CMG) unveiled a logo featuring an official mascot named Si Shengsheng for this year's theme "Year of the Snake, Keep your Spirits Awake."

A poster shows
A poster shows "Si Shengsheng," inspired by design elements from a Tang Dynasty ruyi unearthed at Famen Temple in Shaanxi Province. /CMG

A poster shows "Si Shengsheng," inspired by design elements from a Tang Dynasty ruyi unearthed at Famen Temple in Shaanxi Province. /CMG

Si Shengsheng's rosy cheeks feature a spiral motif inspired by a talismanic ruyi symbol unearthed at Famen Temple in northwest China's Shaanxi Province, where the discovery of this ruyi, along with gold, silver, and other historical treasures, provides a glimpse into Tang-era aesthetics and culture from over a thousand years ago.

A bronze snake from the Shang Dynasty is now housed in Sanxingdui Museum in Guanghan, Sichuan Province. /VCG
A bronze snake from the Shang Dynasty is now housed in Sanxingdui Museum in Guanghan, Sichuan Province. /VCG

A bronze snake from the Shang Dynasty is now housed in Sanxingdui Museum in Guanghan, Sichuan Province. /VCG

In their commitment to merging past and present, the creators of Si Shengsheng also turned to the iconic Sanxingdui bronze sculptures for inspiration, linking ancient Chinese art with contemporary design.

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